In today’s world, almost everything is connected to the internet. Whether it’s shopping, learning, working, or entertainment – people spend a lot of time online. This is where digital marketing comes in. If you have ever wondered “why we do digital marketing and how digital marketing helps us?”, you are in the right place.
This beginner-friendly guide will explain digital marketing in simple words, show why it is important, and how it can help businesses and individuals grow in the modern world.
What is Digital Marketing?
Before we dive into why we do digital marketing, let’s first understand what it actually means.
Digital marketing is the process of promoting products, services, or ideas using the internet and digital platforms. Unlike traditional marketing (like TV, radio, or print ads), digital marketing uses online channels such as:
- Social media (Facebook, Instagram, TikTok, LinkedIn)
- Search engines (Google, Bing)
- Websites and blogs
- Email marketing
- Online ads (Google Ads, Facebook Ads)
In simple words, digital marketing is about reaching people where they spend most of their time – online.
Why We Do Digital Marketing?
There are many reasons why businesses and individuals choose digital marketing over traditional marketing. Let’s look at the main ones:
1. People Are Online All the Time
Billions of people use the internet daily. Instead of spending money on newspapers or TV ads, businesses can easily reach their target audience online.
2. Cost-Effective and Budget Friendly
Traditional marketing can be expensive. A TV ad costs thousands of dollars. But with digital marketing, you can start with a very small budget, even $5 per day on ads.
3. Easy to Target the Right Audience
Digital marketing allows you to show your message to the exact group of people who are most likely to be interested in your product or service. For example, if you sell fitness equipment, you can target people who follow fitness pages online.
4. Measurable Results
One of the biggest reasons why we do digital marketing is because we can measure the results. Tools like Google Analytics and Facebook Insights show how many people saw your ad, clicked it, and made a purchase.
5. Builds Stronger Relationships with Customers
Through digital marketing, businesses can interact directly with their customers via comments, messages, and reviews. This helps build trust and long-term relationships.
How Digital Marketing Helps Us?
Now that you know why we do digital marketing, let’s understand how it actually helps us in daily life and in business.
1. Increases Business Visibility
If you start a new business, no one will know about it unless you promote it. Digital marketing helps your business get discovered by more people worldwide.
2. Boosts Sales and Profits
When done correctly, digital marketing drives traffic to your website or online store, leading to more sales and higher profits.
3. Helps Small Businesses Compete with Big Brands
Digital marketing gives small businesses the power to compete with larger companies. With smart strategies, even a small shop can attract global customers.
4. Improves Career Opportunities
Digital marketing is not just for businesses. It also helps individuals build careers. Many people learn digital marketing skills and work as freelancers, influencers, or even start their own online businesses.
5. Builds Brand Trust and Authority
By sharing useful content and engaging with customers online, businesses can build trust. People are more likely to buy from brands they trust.
Types of Digital Marketing That Help Us
To fully understand how digital marketing helps us, let’s quickly go through its main types:
- Search Engine Optimization (SEO): Helps websites rank higher on Google.
- Social Media Marketing: Builds brand awareness on platforms like Instagram and Facebook.
- Content Marketing: Uses blogs, videos, and articles to attract and educate customers.
- Email Marketing: Sends personalized messages to customers.
- Pay-Per-Click Ads (PPC): Paid ads on Google or social media.
- Influencer Marketing: Collaborating with popular online personalities.
Real-Life Example: How Digital Marketing Helps
Imagine you opened a small bakery in your town. With digital marketing, you can:
- Share mouth-watering photos on Instagram.
- Run a small ad targeting people in your city.
- Send discount offers via email to loyal customers.
- Appear on Google Maps when someone searches “best bakery near me.”
This way, your bakery gets more customers, higher sales, and a loyal following – all thanks to digital marketing.
Conclusion: Why We Do Digital Marketing and How It Helps
To sum up, we do digital marketing because it’s cost-effective, easy to target the right audience, measurable, and powerful for building strong customer relationships.
And digital marketing helps us by increasing visibility, boosting sales, creating job opportunities, and allowing even small businesses to compete globally.
If you are a beginner, don’t feel overwhelmed. Start small, learn one step at a time, and practice. Over time, digital marketing can open unlimited opportunities for growth.